GFS Marketplace (Southwest Ohio)

Gordon Food Service is a family owned, customer focused company that strives to serve their customers with the highest-quality foodservice products and services. BR Graphic Design was hired to develop an intra-organizational logo for the GFS Marketplace Ohio Southwest branch.

GFS Marketplace (Southwest Ohio) - Logo Development

For customer GFS Marketplace (Southwest Ohio)

The GFS Marketplace Ohio Southwest logo was specifically designed as a coat of arms to embody specific traits of the State of Ohio. The Cincinnati skyline represents southwest Ohio and incorporates the Wright Flyer for the Dayton area. The buckeye and wheat graphics were inspired by Ohio exports while the displayed verbiage emphasizes the strategic goals of the branch.